Being Undomesticated means we are always here to uplift boss ladies in their business endeavors. In honor of National Hispanic Heritage Month, here’s a list of Latina owned brands that make you feel CHINGONA AF.
Co-founded by best friends LaLa Romero and Natalia Durazo, Bella Doña was created in LA with its roots in Chicano and LA culture. Bella Doña is proud to celebrate the spirit of sisterhood.
Hija De Tu Madre
Hija De Tu Madre started off as a blog by creator Patty Delgado, that documented her travels in Mexico City Now, Hija de Tu Madre has expanded to a brand and celebrates the beautiful mess that is being Latina and Latinx.
Started in Los Angeles in 213 by artist Ilse Valfré, Valfre is now a global powerhouse for creative and wild-at-heart art.
Created by fashion designer Brenda Equihua, EQUIHUA takes inspiration from Mexican American culture. The prints are based on the nostalgic “swap meet blanket” designs that are a staple in the Hispanic culture.
Getting her start in her hometown of East LA, Sand One started painting murals in 2010 but quickly started bringing her Sand Dolls to life all over the world. Her pieces are one of a kind and her art has now expanded from murals to collector's pieces.
Loquita Bath & Body
Working off of a crazy idea to mix self-care and Latinx treats, Yamira Vanegas started working on Loquita Bath + Body while juggling her 9 to 5 job.
Lil’ Libros was created by Patty Rodriguez and Ariana stein to inspire parents to read to their children and encourage them to do so in two languages. Their book series is in both English and Spanish and focuses on prominent figures in the Latin American community.
The epitome of vintage glamour, Besame Cosmetics was started in 2004 by cosmetic historian Gabriela Hernandez. Besame is focused on the modern recreation of 1920's to 1950’s makeup.
Viva La Bonita
Started in 2013 by Rachel Gomez, Via La Bonita was Gomez way of bringing the Latina culture to fashion. This brand inspires the spirit of the women who are fearless to be fearless.
Hailing from Latina Legend Selena Quintallina's hometown of Corpus Cristi Texas, Sew Bonita was started by pitbull mom and all around Chingona Elena Flores in 2014. Flores has not only spread the Latino culture through fashion but also through her and her husband’s podcast, Sew Taco.
Vive Cosmetics is a beauty brand created by Joanna Rosario and Leslie Valdivia. Vive Cosmetics unites their love for beauty and pride for their heritage and culture all in one place.
Reina Rebelde was born out of something founder Regina Merson wanted to with the world — a passion for makeup and extreme pride for her cultural identity as a Latina.